Learn how to Leverage Your Social Network

Are you trying to…

Increase the size of your network?

Get your contacts to help you accomplish your goals?

Become more strategic about networking?

Have a reason to connect with others?

Build mutually beneficial relationships?

Moorcroft Group invites you to join us for a workshop on how to leverage your business network. This workshop will teach you how to manage and use the hundreds of contacts you make through social media events (Facebook, LinkedIn, Twitter, etc), and even within your own company, in order to reach your goals.

This is not about ‘lead generation’. It is far more than that. This is a sophisticated program that will provide the agent/rep/professional with the necessary tools to work with their current resources in order to attain their goals, both professional and personal, whether this is closing new business, generating sales or completing projects on time and within budget. Our service has the backing of 10+ years of research and proven results. This is about understanding one’s goals and skills and learning how to leverage one’s social network by using existing and available resources.

The Flowork System: Turning your Relationships into Social Income is a long term strategy designed to provide the necessary tools to attain personal and professional objectives from your network. It is a comprehensive program that is designed to minimize the discomfort of taking advantage of your social network.

For more information, please contact us at:

flowork@mgps.com or call 416-921-9953

Looking to Increase Sales?

Moorcroft Group (MGPS) has launched a service that helps organizations, large and small, increase sales and improve productivity.

Social Capital is a poorly understood and under-used resource within organizations.  By tapping into and leveraging Social Capital, companies can see dramatic improvements in productivity, communications and innovation leading to increases in sales and profit.

Social Capital is the relationships we have and the embedded social resources that exist within them. Essentially, the higher your level of social capital the greater the access to resources you will have to accomplish your goals. Improving performance means employees commit to corporate objectives.

 Moorcroft Group provides workshops that teach organizations, including management and employees, as  well as small business owners, how to leverage their Social Capital.

Social Capital: Turning Relationships into Social Income

Is RIM in a Death Spiral?

Not according to Heins, CEO of RIM.

Share price continues to fall, 5,000 layoffs coming (30% of the workforce), delaying the latest Blackberry and analysts saying RIM is dying doesn't mean a death spiral?

The question is not if, but when.  2020 is the year RIM disappears according to Nomura Equity Research.

I suspect he is being conservative.

Facebook Continues to Fall

Facebook loses over $20 billion 

Facebook shares continue to fall as nervous investors question Facebook's ability to translate a billion user profiles into actual revenue.

The question is how to generate sufficient revenue to justify the astronomical market cap.  Ad space alone won't do it, even with close to 1 billion users.  GM recently pulled $10 million in advertising from Facebook.  Presumably the ads weren't generating sufficient return.

The real gold is the amount of personal data that Facebook has.  But, how they can use it is the question.  Privacy has been a major concern for Facebook users and they likely will not take kindly to any sudden moves to sell personal information to marketers. 

Facebook has a tough road ahead.

Market Uncertainty Over Greece and France

Markets decline over French and Greek voter rejection of austerity measures.

With Europe, the largest economy in the world, effectively in recession, and with voters rejecting more austerity measures (Sarkozy is the 11th European leader ousted since 2008), markets around the world have tumbled. 


Previous good news about increased U.S. demand for goods has been shrugged off by investors.

Canadian Manufacturing Exports Improve

Purchasing Managers Index

Increased U.S. demand is helping drive Canadian exports, which is good news for manufacturers.

New hiring continued although at a slower pace.  There is cautious optimism in the manufacturing sectors with an increase in new contracts with (primarily) U.S. clients.

While the news is good, manufacturers are not out of the woods yet and must remain focused on cost management while sales begin a slow (but not steady) increase.

What it Takes to Be an Entrepreneur

Many people fantasize about running their own business. The idea of being your own boss, setting your own hours, doing what you love and, hopefully, making a lot of money, is hard to resist. Of course, the reality of not only leaving a current (likely safe) job, setting up a business, and actually succeeding is quite different.

Leaving the security of a job to strike out on one's own is not for the faint of heart. The more you have to risk, the more you have to lose. It's no surprise that many people begin running their own businesses when young and with relatively limited assets.

As I note in the Blooberg article (see link - click title): If you have been thinking about starting your own business for years but have never taken the leap "you may have to face the reality that you aren’t cut out for entrepreneurship."

Tough Year Ahead

To no one's surprise, 2012 is predicted to be a difficult year. Unemployment is up, deficits are huge and political dithering over austerity measures in Europe is likely to continue.

Few are holding their breath that the U.S. can get unemployment down or reduce the deficit by any meaningful amount. Factor in the continuing crisis in Greece and Italy and it is going to be a rough year for everyone.

Even Canada, which has weathered the storm relatively well, is not likely to escape unscathed. Prime Minister Harper has warned that 2012 will require 'tough economic choices'.

The economic recovery is looking less like a recovery and more like a Global Recession.